Yuebuqilai the hush music - recorded a failure of public relations activities

When the weekend visiting the Nuo Mate came across a man named "hush music" of the diaper is being carried out activities within the store, out of professional habit, I decided to stay and what to watch. However, results of the activities was very disappointing. After waiting about 5 minutes (during which several have signed up to the mother and the already pitiful audience began leaving), activity has finally started, activities are to wear diapers competition, the host of the long battle , the final three mothers participating. host patience that competition rules, the three mothers had their children stripped pants for a win, go all out, the order, the race began! champion mother only three seconds the end of the game, her mother moves the slowest time in less than five seconds. After the end of the race five seconds, then into a long wait for the next round of competition.

Throughout the activities, duration less than a minute, and before the audience to understand how matter is over. Crowd of spectators up to more than 10 people, and most of the audience is confused, because there is no information to tell you what manufacturers to carry out any activity in here. participate in the activities of the three mothers are also receiving end of the game up a few diapers left hastily, in which one end of the game there will be a mother to wear when participating in their children's hush music diaper removed, it seems worried about child wear uncomfortable.

Failure analysis activities, mainly the following:

1. Location error

In general, audience participation activities should be strong selection of small square in the shopping center, where high traffic, can form a wider spread of surface, while the broad square venue to facilitate you watch or participate in activities.

And the hush music "wearing diapers Contest" Norma sale in pitch selection, based on a small space makes nowhere; stores in horn, around the cries of a salesperson, next to the TV in play music, etc., almost drowned the entire event.

To make matters worse, the venue is extremely simple to find a few pieces of foam fight on the floor of the stadium became mothers. Not only did not tell you the background of host stage companies, activities; does not help the audience.

2. Communication is not in place

The venue itself limits the spread of surface activity, but the staff is there waiting for customers to come, the overall activity has been intermittent (because it was hard to wait until the scene activities with children who have been).

If several people were sent to the Nuo Mate organizers before the busy square with children's parents invited to attend activities; If the advance communication with the store is good, with stores in radio broadcasts; if you put a few posters for the square advocacy; if ... ... history can not be assumed, however. The final outcome is an active "fishing for three minutes, two hours and starts."

3. Unreasonable staffing

Throughout the whole "wearing diapers Competition" campaign, only three staff members, a host, a host assistants (to help host records, time, etc.), one for distribution of prizes.

Neither the staff responsible for coordinating the activities of the process (as a race with the organization of the work of the next round of competitions, resulting in gaps of the activity, intermittent), and no one participating in the activities of players waiting for the scene to pacify (so the parents can not wait to leave continuing, leading to delays in three of the participating organizations are not up-scale), and no staff around the audience to introduce activities or promotion of products.

4. Activities in the design is too simple

Stage of the activity in just 5 seconds, seriously top-heavy (the waiting time much longer than activity time). Analysis because of activities of the design is too simple: wear diapers - the background to accept the award - the end. The result is a popular activity can not afford to live always together, but can not spread to spread out the brand or activities.

If the increased activity of several components:

(1) Award: After the game, the winner taking office, baby and mother to accept the award (not to the back collar), and on the spot for the baby and mother were presented with awards, wearing crown.

(2) activities when making their own photo taken, to a winner at the end of a photo. Each participating team can get the photo competition. I believe that photos parents will treasure for a long time, while still hush hush music collection of brands and activities. Can be expected that parents will these photos to family and friends, at the same time spread, but also inadvertently made a promotional music for the hush hush.

Increase the link above does not need too much expenditure, can greatly enhance the activity can be ornamental, popular gathering for the event, but also for the next round of activities, leaving more time to prepare.

Of course, history is not changed, failed once hush music if timely conclusion and the reasons for the failure to properly fill the short board, I believe the next, we will see a happy hush music, a baby and enterprises have fun activities.







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Regional Manager how to handle high-level interaction with the company

Regional Manager, as a special class, they are both positions of power "will be from outside the monarch that" the Fengjiangtaili; is precarious, "Jun told Chen Si, Chen had to die," the foreign minister. Handle the company's senior managers and the positive interaction between regions is a vital relationship work.

First, emotional and rational
Each firm will be in varying degrees to the existence of formal organizations and informal organizational relationship ties. Relationship between the formal organization is mainly reflected in: the institutionalization, standardization and rational normal communication between the upper and lower areas; and informal organizational relationships are more shows: charisma, family, friendship, non-normal channels of communication, generally two different emotional and rational management and the embodiment of the concept of the unconscious.

The author has done a large domestic enterprises in the regional manager, ostensibly the company's advanced management, business development rapidly, but in fact senior corporate management in the concept of depth and emotional content is far greater than the rational. For example, most of the regional manager has the ability, knowledge of airborne, and placed next to the individual at the regional manager of the old clerk was able to Babel's "supervisory army." When I took over as manager of a continuous exchange of the four regions to do well, I already feel a positive addition to the market problems, there must be "outside factors", this is the man "Jianjun" special status problem. Reason told me that "stabbing outside Home Safe," but access to the specific work of a "market first" concept let me forget who Difficult People. Busy conquering a city, fought bravely through the efforts of a stage, just triumph when, who "jianjun" launch an attack has begun. Business senior manager told me that "as long as the market well, I will not listen to gossip." However, just be marketing success, still needs time to consolidate the company's support for less, less confidence in the leadership; the contrary more picky, much ado about nothing much. When I verified the man "jianjun" fish in troubled waters over the years, Sungongfeisi the evidence, the company informed of was: "due to poor management and regional manager, salesman violations occur, the penalty decision as follows: Regional Manager, a fine of 5,000 yuan, a fine person 3,000 yuan. "angry that I leave, a number of key also follow me, we sweat in vain, and companies are losing a market of nearly 100 million yuan.

I hindsight: The question is not whether a company can use "Jianjun", but rather out of my encounter with this "jianjun" personal. "Jianjun" exists for a positive, because they though capacity is limited, but familiar with the company about the situation, the core leadership of the company and has a high degree of loyalty, and leadership is understanding the relationship, is because of them, business was dare to employ a large number of capable people, it helps control the overall situation, but also strengthened the clerk team cohesion. But if executives can use perceptual (informal organizational relationships), while more rational number (a little more idea of the relationship between formal organizations); and as a regional manager I was able to operate in a rational market, and then note that the internal handling relations with the feelings of executives to communicate more, then the result will be a win-win!


2, criticism and encouragement
"Carrot-and-holding" - which is the regional manager of senior general management approach combining soft and hard.

General praise, encouragement, care, support the approach advocated by comparison. Because when you are encouraged, you will be confidence that you will be lofty, you'll work harder; when you get care and support, you will have gratitude in return you will have the idea of helping his career, you will play their maximum potential in a happy mood to do more work and not feel hard. Therefore, promotion of modern management greater use of incentives. We should also promote "happy sales."

However, because the senior's personal work style and habits, as well as the different characteristics of the regional manager, may not be able to always use the excitation method, not necessarily incentive can solve the problem. Practical work we are often faced criticism than encouraging, and the results are often better than to encourage criticism. Because of criticism, warning, punishment, demotion would cause you stress, and you will create a sense of crisis, "no pressure it's not moving," you can overload under high pressure to work. Of course, this one is very demanding.

I've worked for that company, senior regional manager of criticism and punishment may seem rigorous, objective, fair, but the impression is always dark and cold. And now the business leaders, regional managers are free to criticize often, although sometimes unbalanced, but you feel it is good, warm, and because he criticized you in the sense of humor, criticism, or support the return to support critical. You feel the problem, need to. Sometimes, when he criticized the people, not by name, saying very heavy, but very humorous. The company also notified from time to time by selling the completion of sales targets for the ranking, do not criticize and praise, let you feel the pressure from time to time, there is competition everywhere, to criticize and encourage indirectly reflected, so that you feel "in the silent office listen to Thunder, "the warning effect.

"Escape the pain, the pursuit of happiness" is the driving force of human two, in fact, criticism and encouragement are the driving force in these two kinds of extension work. Then senior management of the regional manager in the end is the use of criticism then? Or use to encourage good? This should vary, because the incident vary, the key to a degree at a good grasp of the problem, but also methodical.

Third, feeling and standards
Executives are most concerned about is the regional manager of the company's sales are to complete mission objectives, generally based on sales targets to the completion of the success or failure. In addition, based on trust, friendship, communication, understanding body cool and so the objective difficulties in the regional manager, this is the seat of your pants to measure whether the district manager can continue to reuse.

The sales target for the regional manager is his most sensitive nerve, whether Chayu after dinner, before bed dream, speak, think, or sales targets. Sales target is to complete a company is of course important, but it will give the company the only sales of short-term market consequences.

Enterprises set sales targets are reasonable, the company executives to the sales target assessment, implementation, control, fair, accurate, and will directly affect front-line sales district manager of the initiative; the other hand the regional managers of the initiative and performance, and how would the efficiency of enterprises directly without significant impact. Therefore, sales of corporate executives must grasp the interactive features of assessment indicators, the use of rational scientific methods for performance evaluation.

First, the goal of making sales is correct and reasonable? Is based on population, per capita consumption, per capita income? Or last year's sales with an average growth rate? Example, to set goals according to sales per capita consumption, then the census numbers accurate? The regional population is a lot out? Whether there is a large number of floating population?

Second, the goal is sales by a simple examination, or to develop a comprehensive evaluation standards?

Third, performance appraisal is based on pre-standard, or by later standards?

In fact, each method has its limitations and imperfections of the side, enterprises should develop according to their specific circumstances as scientific, accurate, fair and reasonable standard of performance assessment.

Since the standards are not scientific and can not do a very reasonable and would require a regional manager, corporate leaders have emotional understanding, so as to provide regional managers try to balance some of the psychological sense. The development of indicators on sales should jump up to get; although not able to achieve high standards in advance, and do not beat him to death; stimulate their growth in the market to get the joy of success; by the release of the pressure group activities, etc. enhance the fighting and so on. In short, through these measures to adjust the feel and the standard is reasonable.

Fourth, assessment of the reasonableness
Based on years of experience, the author summed up an effective "3:7" performance appraisal method. "3:7" performance evaluation method: only 30% of integrated assessment, sales assessment, 70%. Comprehensive assessment include: the company specifications, operational methods, market share, sales growth, etc., according to pre-primary examination and assessment of objective criteria, 70%, 30% lead after the assessment of things. Sales assessment, standard assessment by 70% in advance, according to 30% after adjustment assessment. After adjustments, including: sales for special events, the objective difficulties, water sales, product or policy implications.

Sales target bonus is based on the general results of the assessment is based on the number or level down to reflect the best incentive and performance appraisal is to combine the results. Although the adoption of a comprehensive evaluation of 30%, 30% passed the two ex post evaluation adjustments, sales of both incentives, while avoiding unreasonable causal factors, as reflected more work. However, there will be some toiled, talented people, although paying a lot, but the market is the development of, a recession or set unreasonable sales targets, so that pay and rewards are not proportional, so unjust to affect the regional manager at work. If the performance bonus in addition to installing some, such as: Growth Award, pioneering award, network construction awards, individual awards market order awards will allow more people to see hope, be encouraged.

Sales target plan and performance appraisal criteria should be dynamic, not static. A good performance appraisal ideas and programs should be planned sales targets, sales in the whole management of an organic component. Performance evaluation is from beginning to end sales of the whole management of the energy supply in the agent. Performance appraisal should be systematic, rather than isolated. From program development to implementation of the execution, feedback, supervisory control, processing adjustments, it is involvement in the management of the entire sales process. Scientific performance appraisal process should be the emphasis on control of the process can produce only good a good result, because the result is often not easy to change, but the process is correct, proper, when you can not only improve. The author's experience is "program evaluation gains and losses, or two failures." According to "3:7" assessment principles, in 30% of the comprehensive evaluation, should be established to report on the implementation stage, leading in time to facilitate monitoring and guidance.

In short, a good grasp of the interactive features of high-level and region in order to stimulate the regional manager for the greatest degree of enthusiasm, can the executives and regional managers to be managers of the management and the confrontation between the conversion to become a reality for all sales goals jointly to an organic whole.







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"Want to" match "can do"

Career counselor can Rui Case:

susan Applied Electronics graduate. After graduating from university, worked for two years in a state-owned enterprises entered a well-known high-tech enterprise, a secretary. But she found that the basic positioning of the company secretary for business personnel odd jobs, services, processing report to the leadership of some simple, she is very aware of these routine things anyone can do. Although there is no pressure of work, but was very depressed. Later, she applied for departments, but suffered for more than one month, it did not work.

As for sector fail, she simply switched to a private company to do technical assistance. Is usually the work of the pure computer literacy, often dealing with some very low-level operational problems. She intended to want to do technology, but do not want such a low level of technology that she, not competent to do another high.

But sometimes, if we can help employees solve quite hard, she will feel very proud that there is value. So she has been seeking a higher level of work to do. To do this she enrolled in a Master-service management. Learning while working. But friends have recommended her, so she went to an engineer license, so we can make advanced technologies. But she did not know their own future in the end is to take technical route or take the administrative route. She worked for three years now, and have been doing basic work, which she was not satisfied with their own. She felt that she should have chosen not to swing around, but she does not know how to choose, it will not have regrets, will not waste time and youth?

Expert analysis can be sharp:

1, management and professional choice:

Professionals to re-pay the initial stage is higher than the general administrative staff. Susan very much care about their status, so the time to do the work of unbalanced mind. This is generally the primary workplace impetuous attitude, they can not see the job growth.

Susan currently on the professional background and professional experience point of view, administrative and technical she can do. So, she did not take into account other parameters, when indecision. Vocational orientation indecision.

2, psychological needs and market demand dislocation:

Susan attaches great importance to her position, and hope that their higher level. For such a purpose is also switched. Shows that psychological factors on the work of her great influence. Over the years, her position is not under the actual situation of companies and individuals but according to their own expectations and psychological needs, such positioning is difficult to accept. In the workplace, the need to individual needs and business needs together and give yourself an accurate positioning, which will help to focus follow a path, and also help enterprises to provide better opportunities to individuals.
Orientation or whether it is sustainable development are required as the criterion of market.

3, the value can not find jobs

The key criteria to measure what matters, is the key responsibilities and functions, assume key responsibilities to be worth up to professional people.

Enterprises, the key responsibilities and functions are market-oriented. It has two key points, one is product development, market management. You are not product experts, market management is capable.
Susan as a secretary at the time, she found that the basic positioning of the company secretary for business personnel odd jobs, services, processing report to the leadership of a few simple. She did not clear their duties and functions, in fact, she is doing the work of market management. The key thing she did, did not realize that this is the key thing, it was a great mistake.

She is not a matter of grasping how to squeeze the essentials, the value can not find jobs.

Expert planning:

"Want to" match "can do"

What one wants, we should first consider what else to do. Know what they want but can not afford to get people, and do not know what they want people who have the same problems. When they have perplexed, our advice is: calm down, do nothing and find a quiet place to think seriously about their future and the past, listen to their voice, find their inner needs, understanding own personality and abilities.

There is a more scientific method can be applied, that is, vocational aptitude tests, and obtain guidance. For those who lack self-reflection ability, proposed to the "professional planner" consultation. Although this new industry is in its infancy and far from perfect level, but its future is very bright.
Rui experts here can work out susan two career routes.

Administration route:

The first step: from secretarial, administrative assistant to start work, to master basic vocational skills;

Step two: administration or marketing management, cut into management;

Step Three: Department Manager.

Reasons: administration work experience.

Techniques:

The first step: Technology Commissioner;

Step Two: Technical Engineer;

Step three: technology consulting firm to implement the consultants / IT services to business customers in charge, enter the consulting industry or management.

Reasons: (1) administration experience; (2) Master of Management degree.

Ultimately she chose to take the technical path, she said she enjoyed helping people solve problems that pleasure, this small woman, big woman, vanity, let her keep one by one to overcome technical difficulties and tireless.

Senior career counselor can be sharp, Mr. Bian Bingbin that when a person's psychological needs and the value of work, when in conflict, the human body and mind and work are not likely to hurt. The only solution is to find a job, you have it with the values of mutual coordination. Long-term development strategy as the company needs as individuals also need vision, so that we can balance the future with sufficient vigor. (END)

Rui career counselor can be the cause of the Group www.91career.com

Beijing may Rui Jian Wai SOHO 4, Beijing, China Building 0604
Advisory Tel :010-58693591 5,869,359,258,693,593
E-mail: consultantbj@cbpcareer.com

Hours: 9:00 - 20: 00 (two days of rest as usual services)







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ZEBEXZ-1071BT hot PROMOTIONS

3G Competition: adjust rates really can "cure"?

China Telecom announced the implementation of the recent high-profile one-way national roaming charges from roaming customers to easily receive calls without having to worry about costs; China Unicom also immediately adjust the 3G Series Package rates, in addition to a substantial reduction in 3G Internet access charges, the voice and Video Phone also uses a uniform pricing; China Mobile Hong Kong, Macao and Taiwan are greatly reduced and the international roaming tariffs, an average reduction of 50%, so that customers no longer roaming about "money" discoloration. It seems the three operators price wars "smoke signals" has been lit.

The most direct beneficiaries of the tariff reduction is the customer of course, was that the fee adjustment was not as propaganda put it, "real benefits", but, despite the operator to adjust the scope of the three different customers to benefit from it is an indisputable fact. China Telecom to adjust the part of the cost of roaming calls, even if most clients rarely leave the normal working life of the cities or provinces, but still a substantial proportion of inter-provincial roaming clients (such as business-type customers) can reduce costs; China Unicom's package positioning high, but a significant increase in package includes access to the Internet traffic and 3G Internet access charges down to further demonstrate the advantages of 3G high-speed wireless Internet; China Mobile, the reduction of international roaming charges, even more efforts need to drive, the former two smaller user base, adjusting the tariff is to better develop the market, while China Mobile revised tariff structure for some coastal provinces is the direct down their own income, from that point even more commendable sincerity of China Mobile .

Means that customers benefit from reduced tariffs, customers benefit from the means to attract more customers network, this strategy appears to be a "win-win", but adjust the charges really be able to "cure" Why? I believe that adjust rates only communications operator overall competitive strategy is an integral part of the consideration if the pure price competition on tariff adjustment and that this is the deciding factor, a bit sweeping suspected rather underestimate the importance of the customer is also rational judgment.

Customer Value diversity

With the market competition, customers have the right to choose. When China Mobile, China Telecom and China Unicom three operators of business before us, the client can choose a "voting with their feet." So, encourage customers to make judgments and choices What are the factors? The answer is very simple customer value.

Customer value is when customers use a product use experience less customer to pay costs. Guer order to enhance customer value are two basic means - reduce cost or improve customer experience. While tariff adjustment is to reduce the cost of the most direct means, but try not 10,000 Souls. For example, the same is to meet the communication needs, but some high-end mobile phone customers has been favorable for the continued selling well is because these products to highlight the status of the customer or personality.

In addition, the current telecommunications market rates continued to slide today, continue to use low-cost ways to stimulate the stress is difficult to arouse customers. For example, even if all existing tariff reduction of 10%, according to the Ministry of Industry announced average monthly consumption of the mobile user (ARPU) calculation, a single customer telephone bill for savings is minimal.

As communications technology and communications market continues to develop, customers are no longer limited to voice calls resolved, more and more new products, more and more segments of the market is growing to adapt to customer demand customers are increasingly concerned about the new, strange, unique, special types of products and services, and products and services for those willing to pay a fee. Today, customer value diversity, communications operators should be actively "go out" to explore customer needs, innovative products and services to help customers and creating value, rather than "back to" blindly relying on the price war strategy "win a war."

Therefore, charges will be adjusted periodically as a strategy to attract the eye is understandable, but bent forward by cheap to "trick fresh Chibian day" and ignore the wide range of customer value, I am afraid that this road will gradually become narrower .

Enhance competition and promote a comprehensive

Communications operators to "price war" can be said to love and hate. While the price war to attract customers to quickly network, but the long-term, non-rational price war for operators, agents and customers are detrimental to the. Although the identity of the domestic telecommunications operators are special (large state-owned enterprises), but as a listed company must focus on return on investment issues. We all know, communication network planning, construction and maintenance is a cost, marketing and customer service also a cost. Price competition in the non-rational situation, the communications operator, once trapped in a "Prisoner's Dilemma" will produce "Bertrand Paradox" results - in the continuing price cuts among the products or services, the trend in the cost price, profit gradually tends to zero; in some special time, or even a price below cost, the profit for the negative situation. This communication carriers shareholders, employees, and communications operators themselves are bound to hurt.

Profits in the communications operators tend to zero or below zero cases, on the one hand operators are bound to reduce customer service standards and service quality, customer service not guaranteed, but operators have no more financial resources to use in the development of new products and new markets; the other hand, the decline in revenue means communications operator treatment and satisfaction of employees may decline, Imagine, customers are to expand by employees and services, there is no satisfactory how employees will be satisfied customers? This situation in the former two carriers who already have a full expression, can not but cause us to reflect on.

To a place in the market, it is necessary to promote full competition. Full competition is not just the classic theory of marketing 4P (Product product, Price Price, Place and Promotion promotion channel) areas, but should be increased to provide sales, service and management of all aspects of competition; different carriers of , the competition is not limited to, market and service line, back support, the market control, marketing planning, internal process management, will have a major impact on the competitive landscape. To effectively avoid market competition, the following can be considered.

To create differentiation. Purely from the user's point of view, China Mobile's TD-SCDMA, China Telecom and China Unicom's WCDMA cdma2000EVDO three types of 3G technology, and no significant difference between the. If the past is in accordance with the voice, data services direct competition model, the homogeneity of the problem has not avoided, can easily trap the vicious price competition, "Prisoner's Dilemma" at home.

Differentiation is many sided, all major operators can be their own characteristics and advantages play. Such as: new products, new business development to be appropriate inclination to encourage internal innovation and external innovation, and differentiated products and services; improve the quality of service within a strong external brand building extension services, highlighting the characteristics of its own services, so services brand can also affect market competition; through effective market segmentation and differential pricing, in particular customer markets or the formation of a specific regional market so competitors do not have the advantage.

Establishing a comprehensive sense of competition. If the former is the practice "Wai Jia Kung Fu", and that establishing a comprehensive sense of competition depends on the major carriers, "internal force of amendments to" the. Since the three operators are the current organizational structure of the functions of the vertical type, as the enterprise is more a grass-roots workers accustomed to "listening to the password, do action," the network and service quality advantage of the time differences are understandable. However, with the 3G era of full competition, "Battle" begins, between the three operators, network quality and service quality began to gradually narrow the gap between the vertical functional structure of information and instruction delivery methods tend to be thrown the changing market dynamics behind.

Therefore, establishing a comprehensive sense of competition should not just corporate decision makers and the middle of things. Strengthen the overall competitive business every employee awareness and skills training, so that enterprises, whether the front or back of the employees threw himself into the competition to a comprehensive, management should timely adjust their thinking, speed up analysis and judge speed, better decisions effective and less 2G era empiricism and dogmatism, is fully competitive victory.

Building Core Competence. Once upon a time, "core competence" was once a major domestic enterprises often mention one of the slogans. The so-called core competencies, the simple understanding of Jiu Shi Company 鍦?within a certain timeframe Zishen exclusive of, Jingzhengduishou difficult to follow or not follow the example of the advantages of core competence Ke Yi is technically Huoyewushang, you can also be managed on, Liu Cheng superior advantages.

The competitiveness of enterprises, ultimately the core competitiveness of enterprises and the corporate culture of competition. The integration of enterprise communications, 3G services launch, all the market has undergone fundamental change. Telecommunications operators should stop and re-examine their core competencies and core values, and its own corporate culture at this stage whether and present market situation faced by the match. Process Reengineering, for example, can operate in the 2G era of smooth flow, in 3G competition among all businesses is not necessarily able to make quick response to market changes and effective decision-making, which requires companies to be combined to optimize the current situation of the process , adjust or even re-design.

Better guidance and more scientific

Determine the customer and the product selection process, in fact, that is, factors of various stimuli applied to the customer role in the process. These incentives generally can be divided into direct and indirect incentives to stimulate factors, such as direct stimulation of tariff structure is one of the factors, and word of mouth is an indirect stimulus. We can not expect every customer have "enough" of the reason to make the right judgments and choices, because the customer can, after all the information available is limited, in this case of asymmetric information may be natural choices could not very well or even unable to meet customer needs.

A working life in local, very few foreign roaming customers, one-way charging policy of the national roaming for him is not entitled to any concessions. In this case, as a communications operator and scientific obligation to help customers analyze and give a reasonable guide to help customers make the right judgments and choices. After all, we should look at long-term customers, rather than in net short-term benefits. Many proven and reasonable to extend the customer life-cycle in the network operators and customers are a win-win, and if only the short-term operators no different from Banded.

Jieyang, Guangdong Province where the author's movement, for example, now we have begun to try to analyze the results of Consumer Behavior applied to customer sales and service guide, the account manager or sales personnel to introduce products or services, customers can further close to customers actual usage to help customers and more targeted matches. For example, a regular Hong Kong and Macau roaming clients, the system will be prompted through the analysis account manager or sales staff can recommend to customers roaming benefits package stack, so that customers can further reduce the bill, but operators can also further enhance the service by such means . Although this analysis is based on static, then the last one and bill the user data, but such an attempt to further close to the customer operators and to some extent, can help customers make the right judgments and choices.

The approach is based on the customer database analysis, the author recommends may also use customer self-service analysis system to help customers make choices and judgments. We will set a good example to achieve a variety of tariff structures and package the program entered into the system and to ensure real-time updates, customer self-service terminal through a user-friendly man-machine interface input their own information (such as the use of data services , roaming minutes, etc), the system can give a package for customers to use personal communications solutions (such as voice packages, data service packages, special discount programs, etc.), and gives customers a clear and use the current use of the new solution, contrast, it can also help clients "Know thyself."

As competition further intensified, I believe the major carriers will exert all efforts to seize the market. In such a complicated means of competition among them how to firmly grasp the clients? Adjusted rates may be able to play an immediate short-term effect, but only still standing in the customer's perspective, always focus on customer value and in good faith to help customers make rational effective choice, so is the competition of the most fundamental strategy.







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Many employers tried collective bonuses and personal bonus, after beginning to recognize the team prize value. "Most organizations reward the good results because of the team one by one people help each other, but with a team bonus." Said Mike Cowie.

Wei Ziman agree. "Team Bonus produce better cross-sector actors. In the group bonus system, there will be more counseling, more guidance to cover the entire organization, while internal competition will be reduced."

Some employers with multi-level bonus program will mix a variety of bonus modes. Company bonus, bonus and team bonus each individual part.

Once an employer decides to adopt this hybrid scheme, the next question is the weight of each part.

"The higher the level of work, reflecting the company's performance should be part of the larger," Gross said. "CEO's salary is determined by the company 100 percent success. For the manager, should be half of the company, half the team, as manager of personal success is the team's success. For the receptionist, the mixture of 80% should be personal, 20% company. "

Wei Ziman said, adding that the importance of personal relationship with the company determines the overall performance of the weight way. "You have assessed and paid by you, is what you get."

Communication is fundamental

To ensure the bonus is scheduled to run well, the employer must be clear communication with employees. "If the employees lack of understanding, lack of communication for the company, most bonus plans to fail," Mak said its dimensions.

In order to avoid setbacks, the company should explain to employees and to remind managers that they can not see results overnight. "Everyone must learn to know-how," Mak said its dimensions. "You want people to different things to due diligence. This process may be a year or even 2 to 3 years. You need to have patience."

Case: Boston Children's Hospital

Boston Children's Hospital is designed to improve cash flow, implemented a new bonus scheme. In the process, the problems they encounter are very representative.

Hospital receivables department, "just replace the seven toll system, the new system is deeply flawed," the hospital's executive vice president of human resources Han Kaisi said. "Staff have strong views on morale impact."

In fact, patients Nickell, director of the Department of Financial Services, said the bill is issued, the Financial Services Department to use more than 100 days to recover the balance.

Hospital charges determined to shorten the cycle to improve cash flow. To do this, they asked Michael to help design its peacekeeping-related bonus policy, the Department of Financial Services staff to recognize and document processing, quarterly cash flow of the relationship between the number of days.







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Bonus of SIGHT [2]

CES Show for the first time to advertise in Facebook and YouTube

CES Show for the first time in the popular social networking site Facebook, posted a brief description of their website. A CES video team will also publish their own YouTube channel the show website video content.

Jan. 5 message, fear the impact of global economic turmoil, some 2,700 television sets, computers, mobile phones, chips and other technology products, vendors will be 8 to 11 January 2009 in Las Vegas International Consumer Electronics Show (CES) on display their latest technology innovations.

Also participating in this event in films, television programs and digital music studio. They will increasingly link with the Internet. CES exhibition inevitably be online trends. Many people are concerned about the technologies being online trends.

CES Show for the first time in the popular social networking site Facebook, posted a brief description of their website. A CES video team will also publish their own YouTube channel the show website video content.

CES spokesman Tara Dunion said, we are a technology trade show. This is our show participants ways to communicate with each other. We will know we are interesting things and get feedback.

CES Show is the place to do business well-known and popular new products to sell local, CES show attendees will each hold 10 meetings a few behind the scenes.

The CES show this rumor, including Microsoft will launch Zune music player upgraded to music from Apple's iPod MP3 player to capture a player ranked No. 1 position. Microsoft will also use the show introduces its Windows 7 operating system.

Palm is expected to launch a thorough update of the operating system. This is a Palm smart handheld device market to restore past glory of the last effort. Palm was a pioneer in this field, but later lost to competitors.

Cable TV equipment manufacturer Digeo will also launch an innovative digital media recorders. The device can connect to the Internet service and TV.

TV screen for home theater and the increasingly rich picture is very good equipment. TV screens in the CES show will once again be concerned about. More and more high pixel quality products will provide a stage for 3D viewing experience.

NVIDIA GeForce responsible Ujesh Desai, vice president of operations, we believe that next year's 3D technology will grow rapidly.

Although the TV show are generally CES central topic, but the focus this year should be highlighted from the analog signal to digital signal conversion. Provisions of the U.S. government in February this year from the United States to enforce the conversion from analog to digital.

In addition, the analysts said, because the Sony-backed Blu-ray high-definition DVD has at last year's CES show in win over Toshiba's HD DVD format, Blu-ray DVD at this year's show was growth.







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Guide REGISTRY Tools

Charles Zhang: Sohu is looking for the next opponent

April 28, Sohu announced first quarter 2008 earnings. Sohu in the first quarter total revenue of 84.8 million U.S. dollars, net profit reached 21.6 million U.S. dollars. Filing shows Sohu in the total income and the various types of income, including brand advertising, online games, net income and other indicators have a record.

While other portals Sina have not yet announced 2008 first quarter earnings, but Sohu CEO Charles Zhang seems, Sohu has become the first Chinese Internet portal. Beyond Sina, he had set out to find the next opponent.

Online games and portals can coexist

Reporter: For the portal, the first quarter, online advertising is usually the low season, but the first quarter of this year, Sohu's online advertising revenue has achieved rapid growth rate, what are the reasons?

Charles Zhang: In the first quarter, Sohu's online advertising revenue grew 41%, breaking the law off-season. Sohu to earn such a success, on the one hand, thanks to a growing number of traditional advertisers began to target advertising to the Internet, on the other hand, Sohu, as sponsor of the Olympic Games, the advantages in terms of content to attract more advertising Lord ads on Sohu's platform.

Reporter: Sohu in three consecutive quarters of revenue has been the rapid growth, Sohu team is how to do this?

Charles Zhang: Sohu has committed to itself as a strong media platform, in particular, the Beijing 2008 Olympic Games, Sohu content sponsors, our production levels in the content quite a lot of effort, so in Sohu's home page, news and various channels of traffic growth, especially fast, which directly stimulate the Sohu brand advertising revenue growth. Other slightly narrower business, such as the wireless business, also achieved growth. Most made me feel glad that Sohu's success in the online games business, "Tian Long Ba Bu" This game has greatly increased the success of Sohu's revenues.

Reporter: The industry has a view that "there must be no online game portal," you think these words apply to the Sohu the right one?

Charles Zhang: There seems to very few Internet companies rule the roost in both areas simultaneously. In the first quarter, Sohu's advertising revenue to 33.2 million U.S. dollars, while the online game revenue more than the advertising revenue to reach 41 million U.S. dollars. So many people would think, Sohu input energy to operate the game will definitely affect the construction of the portal. I do not agree with this view, can make the two operations in harmony with a company, depending on the company's management leadership and execution, and the characteristics of the business itself. I have full confidence in Sohu's management, while building and game portal Sohu not conflict.

Reporter: Sohu worried that the game business, revenue decline during the Olympics?

Charles Zhang: We have planned to install the game page score of the Olympic Games broadcast system, this way, players can play the game in the Olympic events while understanding the situation, to ensure that players will not leave the game page, this is the other online games that are not have a strong advantage. In addition, during the Spring Festival, "Tian Long Ba Bu" down while online, but no decline in subscribers, our hard-core gamers, no matter at all times continue to play our game. Therefore, Sohu Olympic Games will not cause significant negative impact on revenue.

Sohu in the search for the next opponent

Reporter: Sohu released earnings, far more than the well-known investment bank Goldman Sachs had forecast, Citibank Sohu Sohu earnings release before the stock from "hold" up to "buy", target price is also from the 56 U.S. dollars raised to 80 U.S. dollars. Earlier, the U.S. investment firm SIG analyst C. Ming Zhao reiterated Sohu shares "bullish" rating and price target raised to 68 U.S. dollars 61 U.S. dollars. Sohu does not understand the past on Wall Street, it has begun to value Sohu?

Charles Zhang: I have always thought that Wall Street do not know Sohu, Sohu, but they slowly realized the value.

Reporter: Not long ago, you said that Sohu's income before the start of the Olympic Games will be more than Sina. Now Sina has not released financial report, we do not seem to have a good judge than Sina Sohu in the end?

Charles Zhang: Sohu Sina is not beyond doubt. As far as I know, Sina income can not exceed a quarter of us have more than the market value of Sina. Beyond Sina is a very proud thing.

Reporter: decide a number one portal What are the key indicators?

Charles Zhang: first look at the site of total revenue and profitability, while the profitability of the site depends on income is not sustainable, in these areas, Sohu have an absolute advantage.

Reporter: If as you say, Sohu has surpassed Sina, Sohu beyond Sina then, the next step to do?

Charles Zhang: Now the old outdated concept of the three major portals, so we need to look for competitors.

Sohu brand born from decades since, due to the needs of users on the Internet has grown from a simple access to information to instant messaging, search, personal space, entertainment, developing in many ways, only to meet the needs of users more Internet companies to farther and farther in the competition. Tencent and Baidu's success is a good example.

At the same time, a single model of Internet companies, has been difficult in the increasingly fierce competition advantage, or even to survive, China has entered the Internet gateway to a wide range of new era. Today, Sohu carry content, space, games, search engines and other leading-edge Internet products, has been pulling away from the many years of competition. However, competition could be developed, Sohu must find new competitors.







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